Nike Film, Digital Nike Lab: Spider by Wieden + Kennedy Tokyo

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Nike Lab: Spider

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Industry Sportswear, Athletic Footwear & Accessories
Media Film, Digital, Interactive & Mobile
Market Japan
Agency Wieden + Kennedy Tokyo
Director Andrew Hall
Art Director Chris Hutchinson
Copywriter Driscoll Reid
Producer Jenny Bright
Released July 2008


Clio Awards 2009
Winner - Bronze

Credits & Description

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Nike and AKQA get in a Beijing kind of mood.
AKQA has launched its latest Nike Lab effort—a Beijing Games-themed site offering a look at 28 Olympic sports, the Nike-sponsored athletes who will compete and 40 "game-changing technologies" represented by the apparel/footwear brand's product line.
The site's drop-down menu tabs lead to pages focusing on Nike-branded athletes competing in sports from basketball to BMX racing, video interviews with designers behind assorted Nike kicks and info on Nike technologies.
Agency: W+K Tokyo
Brand: Nike Lab
3D Supervisor, Director: Andrew Hall
Production: A52

Project Name: Nike "Spider"
Ad Agency: Wieden+Kennedy Tokyo
Art Director: Chris Hutchinson
Copywriter: Driscoll Reid
Agency Producer: Jen Dennis
Production Company: Elastic
Director: Andrew Hall
Executive Producer: Alex Gorodetzki
VFX/CGI/Finishing Company: a52
VFX Supervisor: Andrew Hall
2D VFX Artist: Simon Scott
3D VFX Lead Artist: Max Ulichney
3D VFX Artist: Franz Vidal, Eli Guerron, Adam Newman
Executive Producer: Ron Cosentino
Producer: Jenny Bright
Sound Design: Stimmung
Sound Designer: Gus Koven