Nike Digital Nike by Leto, Moscow

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Industry Sportswear, Athletic Footwear & Accessories
Media Digital, Interactive & Mobile
Market Russia
Agency Leto, Moscow
Creative Director Ilya Petrov
Released May 2013

Credits & Description

Media: Online
Category: Clothing & Footwear
Agency: Leto
Brand: Nike
Geo: Europe, Russia
More fun from lying on your divan: Get GPS tracking, audio feedbacks and cheers from your friends while doing nothing.
To attract people's attention to innovative Nike+ motivation system we target those who don't like taking too many movements or actions. So, we came up with idea that opposite to Nike+ — Nike- — an application that measures your immobility with a built-in smartphone gyroscope.
Advertising Agency: Leto, Moscow, Russia
Creative Director: Ilya Petrov
Published: May 2013