Nissan Digital No More Nice Car [image] by In the Company of Huskies

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No More Nice Car [image]

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Industry Cars
Media Digital, Interactive & Mobile
Market Ireland
Agency In the Company of Huskies
Creative Director Damian Hanley
Production Banjoman
Director Dermot Malone
Released April 2017

Credits & Description

The concept behind this ad was inspired by how people’s preconceptions on the older Nissan Micra. These preconceptions resulted in the Micra being prematurely judged as a car that should be cast aside.
The all-new Nissan Micra, however, is not a car you should mess with. It’s a leader in style, technology and innovation, however we knew people’s perspectives would still have to be changed. We wanted to tell a story about defying preconceptions, in a way that Nissan had not done before.
Our ad also showcases some awesome Irish talent, including Dermot Malone, an Irish commercial director and of course, the star Isabel Lehane – who is a competitive Tae Kwon Do fighter, rumoured to be taking part in the upcoming World Championships.
Media: Web Film
Category: Automotive
Client: Nissan Ireland/ Nissan Micra
Agency: In the Company of Huskies
Production: Banjoman Films
Country: Ireland
Director: Dermot Malone
Creative Director: damian hanley
Account Director: Nessa Van Rooyen
Group Account Director: Rohit Verma
Social Marketing Manager: Jenny Claffey
Agency Producer: Brian Daly
Production Manager: Ciaran Walsh
Production Agency: Banjoman Films
Director: Dermot Malone
Producer: Matt D'Arcy
Editor: Tony Kearns
Grade: Kai Van Beers (MPC London)
Sound: Will Farrell (Screen Scene)
Post-Production: MPC London
Executive Producer: Pat Hinkson

Media Agency: Mediavest
Client Director: Gemma Gilmore
Senior Client Manager: Christina Crowley
Client Associate: Lynn Callan
Digital Planning Director: Stuart Matthews
Senior Digital Client Manager: Emmet O’Fearghail
Digital client associate: Leah McDonough