Nissan Digital X-Trail: Spotto by Whybin\TBWA Group Melbourne

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X-Trail: Spotto

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Industry Cars, SUV & Four Wheel Drive
Media Digital, Interactive & Mobile
Market Australia
Agency Whybin\TBWA Group Melbourne
Executive Creative Director Paul Reardon
Creative Damian Royce, Jarrod Lowe, Jayne Mcswiney
Designer Jacob Hutchings, Danny Bos, Nick Childs
Released October 2012

Credits & Description

Category: Automotive
Brand: Nissan Australia
Agency: WhybinTBWA Group Melbourne
Country: Australia
Nissan X-TRAIL Spotto from WhybinTBWA, Melbourne was born out of the insight that parentâs iPhones always find their way into the hands of kids on car trips. However in stark contrast to the vast majority of games, Spotto encourages players to notice, explore and interact with the real world around them.The 'road trip' app allows players to share their pics via Facebook and Twitter, while a live Pintrest feed also publishes pics as they are snapped.
Category: Automotive
Client: Nissan Australia
Agency: WhybinTBWA Group Melbourne
Country: Australia
Executive Creative Director: Paul Reardon
Creative Director: Damian Royce
Creative: Damian Royce
Creative: Jarrod Lowe
Creative: Jayne McSwiney
Account Director: Paul Arena
Designer: Jacob Hutchings
Designer: Nick Childs
Designer: Danny Bos