Gaming by Wunderman Buenos Aires for Nokia

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Gaming

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Industry Mobile phones, devices & accessories
Media Digital, Interactive & Mobile
Market Argentina
Agency Wunderman Buenos Aires
Art Director Nicolas Bugari
Copywriter Julia Stöger
Released August 2012

Awards

Epica Awards 2012
Interactive Online Ads Bronze

Credits & Description

Category: Best Use of Games
Advertiser: NOKIA ARGENTINA
Product/Service: NOKIA N8
Agency: WUNDERMAN BUENOS AIRES
General Creative Director: Alfonso Cornejo Lavin (Wunderman Buenos Aires)
General Creative Director: José Azanza Arias (Wunderman Buenos Aires)
Art Director: Nicolás Bugari (Wunderman Buenos Aires)
Copywriter: Julia Stoger (Wunderman Buenos Aires)
Group Account Director: Emiliano Galvan (Wunderman Buenos Aires)
Account Director: Yolanda Vazquez Gonzalez (Wunderman Buenos Aires)
Interactive Manager: Verónica Schvimer (Wunderman Buenos Aires)
Project Manager: Dalila Dimenna (Wunderman Buenos Aires)
Media placement: Banner Campaign - Google Ad - November 1st, 2011

Describe the objective of the promotion.
Create awareness of the gaming experience, one of the coolest features of the Nokia N8.

Describe how the promotion developed from concept to implementation.
People love to play games online. We created the first bookmarklet for 2 of the most famous mobile games, Angry Birds and Fruit Ninja, to let people play them for the first time on any website.

Explain why the method of promotion was most relevant to the product or service.

By creating this Angry Birds, Fruit Ninja and Nokia co-branding we positioned the device and its cool features in a completely different way. Above all, users had fun while experiencing the campaign. The result: really strong engagement between users and Nokia.

Describe the success of the promotion with both client and consumer including some quantifiable results.
The Nokia N8 sales increased 270% during the campaign, making it the biggest selling smartphone in Argentina. More than 130 countries played the games, destroying more than 696,000 web pages.
Reaching over 255 posts on blogs worldwide generating a lot of great exposure for the Nokia N8 for free. Users responded with thousands of tweets, Facebook posts and even with their own videos on YouTube. We made the first web version of Angry Birds & Fruit Ninja even before these games arrived to Facebook or Chrome.