Your World Kitchen: World Music by TDA_Boulder for Noodles & Company

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Your World Kitchen: World Music

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Industry Fast food outlets & restaurants
Media Digital, Interactive & Mobile
Market United States
Agency TDA_Boulder
Art Director Austin O’Connor, Haley Garyet, Barrett Brynestad
Copywriter Jonathan Schoenberg, Tim Dixon Mark Kelly, Daniel Colburn
Released April 2013

Credits & Description

Campaign supports Noodles & Co.'s first-ever brand I.D., "Your World Kitchen."
A site-specific wallscape created by TDA,Boulder with five big arrows pointing down to a trendy downtown parking lot, is headlined, "Recipes imported from more countries than these cars."A stacked double billboard reads, on top, "Dishes from the Northern Hemisphere,"âand on bottom, "And Southern Hemisphere." A billboard in Austin has three (non-functional) clocks, labeled "Japan,""Italy,â "Austin,"âand all showing the same time (thanks to Noodles, Japanese noodles and Italian pasta are right in Austin's time zone).In a 3-week direct mail program, newspaper home delivery subscribers receive their usual journal poly-bagged inside what appears to be a foreign newspaperâfirst Italian, then Japanese, then Thai. Copy (in English) says, "Travel the world without leaving your table." On the last week, FSIs are included.
A Flash banner on international news sites displays the "hours until lunch" in, say, Jakarta, and in the viewerâs home city.A music site banner targets anyone requesting "World Music." It reads, "Based on your selection,we think you would like: Japanese Pan Noodles."
Category: Restaurants & fast food
Client: Noodles & Company
Agency: TDA_Boulder
Country: United States of America
Executive Creative Director: Jonathan Schoenberg
Copywriter: Jonathan Schoenberg
Art Director: Austin O’Connor
Art Director: Haley Garyet
Art Director: Barrett Brynestad
Copywriter: tim kelly
Copywriter: Daniel Colburn
Creative Director/ writer: Jeremy Seibold