NSW Fire & Rescue: Be Super Ordinary by Mercerbell for Nsw Police Force

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Industry Public Safety, Health & Hygiene
Media Digital, Interactive & Mobile
Market Australia
Agency Mercerbell
Executive Creative Director David Bell
Art Director Ben Ient
Copywriter David Barton
Designer Dan Fowler, Gene Stapleton
Production DI The Creative Shop, Liu & Balboa Sculptures
Released July 2011

Credits & Description

By taking the Fire Safety Audit on Facebook people are protecting their family and community, as well as helping the firefighters do their job. They deserved to be honoured. So all of them will have their face projected on a 3 metre high bronze statue with a digital face in the Sydney CBD.
Category: Public interest
URL: http://www.facebook.com/frnsw?sk=app_222959611079312
Client: NSW Fire & Rescue
Agency: MercerBell, Sydney
Production: DI The Creative Shop, Liu & Balboa Sculptures
Country: Australia
Executive Creative Director: David bell
Art Director: ben ient
Copywriter: David Barton
Deputy Creative Director: Carmela Soares
Head of Copy: Simon Gaffney
Experience Director: Scott Forrester
Account Director: Iain Griffin
Agency Producer: Lucy Proffitt
Designer: Dan Fowler
Designer: Gene Stapleton

The Digital Advert titled NSW Fire & Rescue: Be Super Ordinary was done by Mercerbell advertising agency for product: NSW Fire & Rescue (brand: Nsw Police Force) in Australia. It was released in Jul 2011.