OnLime library, En by Look At Me for OnLime

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Industry Online Press, Media & Information
Media Digital, Interactive & Mobile
Market Russia
Agency Look At Me
Released February 2011

Awards

MIAF Awards 2011
MIXX Awards (Internet): Interactive Tools Best branded content Second place

Credits & Description

Our task was to raise awareness of new internet-provider OnLime among young audience, trend-setters in Moscow. To increase the number of the connections to OnLime internet provider. We have created a unique OnLime library, where classic books were read and synchronized by popular young actors, VJs, DJs and musicians. We gave an opportunity to read and download classic Russian literature in modern perusal as a bonus for the connection to OnLime internet provider. OnLime library is a unique, intellectual project where famous actors, musicians and VJs read classic books with the music played by famous DJs. 12 stories were read during the project. Musician Oleg Nesterov, actress Ravshana Kurkova, poet Vera Polozkova and many other famed people acted as the speakers. DJs Sandra, Andrey Algoritmik, Vinilkin and other representatives of the club scene were responsible for the music. Users-not OnLime suppliers could listen to short versions of the books. After making the request for the connection to internet-provider OnLime user got the access to 2 books. That’s how we motivate the audience to make the requests for the connections and to become OnLime subscribers. The Unique coverage of the project was about 475 511 users An average CTR of the project – 0,2% OnLime library enjoyed wide popularity among the audience. Lots of positive comments in social networks – there were 300 sharings only on facebook - shows that the project had huge success. OnLime recommended itself not only as a good provider, but also as a good content guide.

The Digital Advert titled OnLime library, En was done by Look At Me advertising agency for product: OnLime library (brand: OnLime) in Russia. It was released in Feb 2011.