|Industry||Online Press, Media & Information|
|Media||Digital, Interactive & Mobile|
|Agency||Look At Me|
|MIAF Awards 2011|
|MIXX Awards (Internet): Interactive Tools||Best branded content||Second place|
Credits & Description
Our task was to raise awareness of new internet-provider OnLime among young audience, trend-setters in Moscow. To increase the number of the connections to OnLime internet provider. We have created a unique OnLime library, where classic books were read and synchronized by popular young actors, VJs, DJs and musicians. We gave an opportunity to read and download classic Russian literature in modern perusal as a bonus for the connection to OnLime internet provider. OnLime library is a unique, intellectual project where famous actors, musicians and VJs read classic books with the music played by famous DJs. 12 stories were read during the project. Musician Oleg Nesterov, actress Ravshana Kurkova, poet Vera Polozkova and many other famed people acted as the speakers. DJs Sandra, Andrey Algoritmik, Vinilkin and other representatives of the club scene were responsible for the music. Users-not OnLime suppliers could listen to short versions of the books. After making the request for the connection to internet-provider OnLime user got the access to 2 books. That’s how we motivate the audience to make the requests for the connections and to become OnLime subscribers. The Unique coverage of the project was about 475 511 users An average CTR of the project – 0,2% OnLime library enjoyed wide popularity among the audience. Lots of positive comments in social networks – there were 300 sharings only on facebook - shows that the project had huge success. OnLime recommended itself not only as a good provider, but also as a good content guide.