THE LIBERATION by North Kingdom, Uncle Grey Copenhagen for Only

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THE LIBERATION

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Industry Clothing, Jeans
Media Digital, Interactive & Mobile
Market Denmark
Agency North Kingdom
Producer Mia Wallmark
Agency Uncle Grey Copenhagen
Director Christoffer Von Reis
Executive Creative Director Jimmy Blom - Ug
Creative Director Johan Belin, Daniel Ilic - Nk
Producer Kristina Wibom
Editor Stefan Ström
Released June 2012

Awards

Cannes Lions 2012
Cyber Lions Retail & E-Commerce, including Restaurants Gold
Cyber Lions Interface & Navigation Silver
Cyber Lions Photography Silver

Credits & Description

Type of entry: Websites & Microsites
Category: Retail & E-Commerce, including Restaurants
Advertiser: ONLY
Product/Service: JEANS
Agency: UNCLE GREY Copenhagen, DENMARK
Entrant UNCLE GREY Copenhagen, DENMARK
Title: THE LIBERATION
Entrant Company: UNCLE GREY Copenhagen, DENMARK
DM/Advertising Agency: UNCLE GREY Copenhagen, DENMARK
2nd DM/Advertising Agency: NORTH KINGDOM Stockholm, SWEDEN
Producer: Mia Wallmark (North Kingdom)
Technical Director: Daniel Isaksson (North Kingdom)
Front-End Developer: Einar Öberg (North Kingdom)
User Experience Designer: Ana Cecilia Martins (North Kingdom)
Director: Christoffer Von Reis (Camp David)
Director Of Photography: Niklas Johansson (Camp David)
Producer: Kristina Wibom (Camp David)
Editor: Stefan Ström (Camp David)
Creative Director: Johan Belin (Dinahmoe)
Interactive Director: Erik Brattlöf (Dinahmoe)
Music Composer/Producer: Lune (Luneworld)
Executive Creative Director: Jimmy Blom (Unclegrey)
Art Director/Copywriter: Mia Lykkegaard (Unclegrey)
Art Director/Copywriter: Katrine Jo Madsen (Unclegrey)
Digital Art Director: Daniel Nicolajsen (Unclegrey)
Account Director: Charlotte Porsager (Unclegrey)
Strategist: Lars Samuelsen (Unclegrey)
Marketing Manager: Niklas Andersen (Only)
Creative Director: Daniel Ilic (North Kingdom)
Senior Art Director: Jakob Nylund (North Kingdom)
Brief Explanation
An online interactive film experience for girls aged 16-25. A fashion catalogue, movie, game, music video, and the world’s first on demand, online, video, retail environment. With a simple click any time, the film freezes, turning into an interactive catalogue and from here you can: browse, like, pin, tweet and buy. You also interact with the story. Amongst other things, steal jeans, that, if you’re lucky, are sent to you for real and free. Finally your personal experience is summed up in a bespoke catalogue, so you can revisit the clothes you looked at, shop, share, download music and wallpapers.
URL: http://www.onlybecausewecan.com/