Opinel Digital Opinel Knives: Chopped profile pictures by BleuBlancRouge Montreal

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Opinel Knives: Chopped profile pictures

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Industry Knives
Media Digital, Interactive & Mobile
Market Canada
Agency BleuBlancRouge Montreal
Creative Director Gaëtan Namouric
Copywriter Julien Duez
Released January 2012

Credits & Description

Bleublancrouge created a stunt on Facebook for Opinel knives. Using an app called Picscatter, various images (carrot, cucumber, sausage and leek) were “chopped” and Facebook user’s were then tagged. The effect was a large chopped image across the top of the user’s profile page. These images were then be published on the Opinel Canada fan page, with instructions on how their friends could also chop up fresh new profiles pictures.

Advertising Agency: Bleublancrouge, Montréal, Canada
Creative Director: Gaëtan Namouric
Art Directors: Marie-Pierre Blanchette, Sébastien Lafaye
Copywriter: Julien Duez