Ovaltine: Quotagraph by Marcus Thomas Cleveland for Ovaltine

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Ovaltine: Quotagraph

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Industry Baking, Cakes & Desserts
Media Digital, Interactive & Mobile
Market United States
Agency Marcus Thomas Cleveland
Released August 2012

Credits & Description

Facebook Campaign Fact Sheet
Client:
Ovaltine, Glendale, Calif.
div. NESTLÉ USA
Agency:
Marcus Thomas, Cleveland
Brief:
Give Moms more reasons to think of Ovaltine.
Contemporize classic, “old school” brand.
Facebook App:
“Quotagraph”
Instantly turns kids’ amazing quotes (or at least, amazing to their moms) into digital art—shareable via Facebook, Pinterest, Twitter.
URL:
www.facebook.com/#!/OvaltineUSA/app_316932925064496
or http://on.fb.me/N2iAQN
Strategy/tactics:
Give Moms a tool they can’t get anywhere else to share and preserve the thing that matters most to them, their kids’ adorableness.
ECD: Joanne Kim
CD: Jim Sollisch
ACD/AD: Dave Muller
CW: Emily Mitchell
Prod.: Tom Nolan
Developer: Nick Zwinggi
Social Mgr.: Monina Wagner
Hard launch:
August 15