Oxfam Trailtrekker 2011: Man walks into a barbershop by LBi for Oxfam

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Oxfam Trailtrekker 2011: Man walks into a barbershop

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Industry Public awareness
Media Digital, Interactive & Mobile
Market United Kingdom
Agency LBi
Creative Director Resh Sidhu
Copywriter Hannah Drury
Released April 2011

Credits & Description

Resident weirdy beardy, Simon Gill, and his gang of renegade ramblers are setting off on an epic 30hour trail of the Yorkshire Dales for the Oxfam Trailtrekker 2011. While he’s mooching around the moors (and during the week before) he’ll have the facial hair of your choice around his chops. But he ain’t cheap! He’ll only do it if your donations reach £2,500. So what will it be?

Advertising Agency: LBi, UK
Creative Director: Resh Sidhu
Art Directors: Bobby Rayit, Greta Hoffman
Senior Designers: Dan Bradshaw, Lee Pethers
Copywriter: Hannah Drury
Additional credits: Ali McKnight, Swapnil Khode, Simon Gill