#speakmusic, 2 by Proximity Germany for Panasonic

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#speakmusic, 2

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Industry Mobile applications
Media Digital, Interactive & Mobile
Market Germany
Agency Proximity Germany
Creative Director Achim Metzdorf, Marco Obermann, Matthias Kern
Art Director Claudia Janus, Anja Reiter, Susanne Burger
Copywriter Dominique Becker, Nick Enselmann, Christoph Wesseling
Account Supervisor Rita Schumacher
Released June 2014

Credits & Description

Advert title: #speakmusic
Campaign name: #speakmusic by Panasonic
Media: Social Media, Website
Industry: Audioproducts
Published: April 2014
Market: International
Language: English
Agency: Proximity Germany, Hamburg
Advertiser: Panasonic Germany
Brand: Panasonic
Chief Creative Officer: Wolfgang Schneider
Creative Managing Director: Kristoffer Heilemann, Sebastian Hardieck, Darren Richardson
Creative Director: Marco Obermann, Achim Metzdorf, Matthias Kern
Art Director: Claudia Janus, Anja Reiter, Susanne Burger
Copywriter: Dominique Becker, Christoph Wesseling, Nick Enselmann
Planning: Roman Königsmark
Account Supervisor: Rita Schumacher
Software Developer: Magdalena Kamrowska, Denny Arasmus, Nils Mierswa
Director Digital: Christian Jung
Senior Consultant: Marc Oldenburg
Advertiser’s Supervisor: Mareile Rumann
Production Company: Schönheitsfarm Production GmbH & Co. KG, Düsseldorf
URL: www.speakmusic.fm
Short description:
In order to prove their love for music and strengthen their position as a provider of high quality music experiences, Panasonic aimed to start a digital movement:
With #speakmusic we invited the whole music community to enter a dialog with each other and show their ability to speak music: the mother language of Panasonic.
Their alphabet: all songs on Spotify
The result: millions of playlists, whose songs deliver individual messages and unknown music experiences at the same time.