MADAGASCAR 3 YAHOO! HOMEPAGE TAKEOVER by This Is Tommy for Paramount

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MADAGASCAR 3 YAHOO! HOMEPAGE TAKEOVER

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Industry TV Channels/Radio Stations and Programmes
Media Digital, Interactive & Mobile
Market United Kingdom
Agency This Is Tommy
Released December 2012

Credits & Description

Advertiser: PARAMOUNT PICTURES INTERNATIONAL
Agency: THIS IS TOMMY
Category: Page take-overs
Digital Designer: Charlie Keeper (Tommy)
Digital Designer: Craig Akehurst (Tommy)
Creative Partner: Myia Hancox (Tommy)
Creative Partner: Will Tunstall (Tommy)

Brief Explanation
We created a Yahoo! Homepage Takever for the cinema release of Dreamwork's Madagascar 3. Designed and built to be easily localised the format ran on the day of the film's release in 7 territories worldwide. We brought the much loved characters to the centre of the advertising using bespoke animations to excite the audience into interacting with the format.