Pause Ljud Bild Digital The Heist by Akestam.holst Stockholm

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The Heist

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Industry Business equipment & services, Corporate Image
Media Digital, Interactive & Mobile
Market Sweden
Agency Akestam.holst Stockholm
Copywriter Joakim Labraaten
Production From Stockholm With Love
Creative Director Andreas Ullenius
Art Director Petra Seiler Albrektson
Released May 2012


London International Awards 2012
Digital Weird Wonderful Website Bronze Winner

Credits & Description

Entrant: Åkestam Holst, Stockholm
Pause Home Entertainment - "The Heist"
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Corporate Name of Client: Pause Ljud & Bild
Agency Account Director: Henrik Adenskog
Agency: Åkestam Holst, Stockholm
Creative Director: Andreas Ullenius
Copywriter: Joakim Labraaten
Art Director: Petra Albrektson
Production Manager: Anna Nolendorfs
Graphic Designer: Oscar Tornros
Director of Photography: Nisse Axman
Digital Production Company: From Stockholm With Love, Stockholm
Interactive Producer: Johan Eklund
Technical Director: Johan Albrektson
Description of the Project
Our brief was to prove that Pause, a reseller of home electronics, delivers the best home cinema experience. But with the challenge of being a small player on the market, we needed to create a story that could catch the attention of Pause offer among their potential clients: true movie lovers.