Pause Ljud Bild Digital The Heist by Akestam.holst Stockholm

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The Heist

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Industry Household maintenance & pet products, Alarms & Locks
Media Digital, Interactive & Mobile
Market Sweden
Agency Akestam.holst Stockholm
Released August 2012


Epica Awards 2012
Interactive Consumer Services & Household Interactive Gold

Credits & Description

Agency (city): Åkestam Holst, Sweden
Creative Director(s): Andreas Ullenius
Copywriter(s): Joakim Labraaten
Art Director(s): Petra Albrektson
Photographer(s): Markus Kuhn
Production Company (& City): From Stockholm with Love, Stockholm
Film Director(s): Nisse Axman
Graphic Design: Oscar Gardö
Account Director: Henrik Adenskog
Account Manager: Anna Nolendorfs
Digital Producer: Johan Eklund
Motion Designer: Oskar Törnros
Studio Assistant: Kim Ihre
Production Company: Supermegacorp!
Short explanation
Our brief was to prove that Pause, a reseller of home electronics, delivers the best home cinema experience. But with the challenge of being a small player on the market, we needed to create a story that could catch the attention of Pause offer among their potential clients: true movie lovers.
We turned a store into a movie and invited the public to play the lead role as burglar in a classic heist scene. Inspired by Entrapment, Ocean's Eleven, Mission Impossible and The Italian Job we installed green lasers, motion detectors, strobe lights, alarms, smoke etc. A late evening after closing, you could, with support from a partner at the computer, turn off the motions detectors, crack the code to the alarm system from Pause hijacked website. Among the stolen goods was a 6000 dollars LED TV, headphones, DVDs and generous discounts at Pause.
Home Cinema Products