Pearson Digital Project Literacy, 6 by FCB Inferno London

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Project Literacy, 6

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Industry Education, Charities, Foundations, Volunteers
Media Digital, Interactive & Mobile
Market United Kingdom
Agency FCB Inferno London
Chief Creative Officer Owen Lee, Al Young
Senior Art Director Julia Ferrier
Released January 2016


D&AD Awards, 2016
Crafts for Advertising Animation & Illustration for Digital Marketing Wood Pencil

Credits & Description

Agency: Fcb Inferno
Client: Pearson
Agency Producer: Kate Grenfell
Agency Producer: Charlotte Mcconnell
Animator: Marco Ucci
Chief Creative Officer: Owen Lee
Chief Creative Officer: Al Young
Designer: Wilfrid Wood
Executive Producer: Isabella Parish
Interactive Designer: Nick Vassou
Interactive Producer: Kit Peebles
Producer: Claire Praskow
Senior Art Director: Julia Ferrier
Senior Copywriter: Martin Mcallister
Account Director: Helena Georghiou
Account Manager: Charlie Griffith
Account Manager: Olivia Pearson
Business Director: Tom Kingham
Content Strategist: Laura Visick
Head of Planning: Chris Baker
Planner: Nicola Willison
The Alphabet of Illiteracy teaches people the true impact of illiteracy. Every letter represents an issue that illiteracy is proven to cause. The style of our alphabet clashed the harsh realities of illiteracy with memories of learning the alphabet for the first time. Each letter was first sculpted in plasticine then taken into a digital environment so they could be animated. The alphabet appeared as a film across our website alongside social and video platforms.

APG Creative Planning Awards 2017 - Bronze