Pedigree Digital Adoptable Facebook Mask by BBDO New York

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Adoptable Facebook Mask

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Industry Pet Food, Pet Care Products & Services, Environmental & Animal Issues
Media Digital, Interactive & Mobile
Market United States
Agency BBDO New York
Chief Creative Officer David Lubars, Greg Hahn
Executive Creative Director Tom Godici, Greg Ketchum, Tom Markham
Creative Director Greg Gerstner, Banks Noel
Art Director Jakob Nylund - Nk, Jakob Nylund, Mikael Forsgren, Delilah Kimm
Copywriter Vera Keiter
Producer Marcus Berggren, Sara Andersson
Production North Kingdom
Released October 2017


Golden Awards of Montreux 2018

Credits & Description

BBDO New York is introducing the Pedigree "Adoptable Facebook Mask," the first dog mask that is not just fun, but can also do some good.
Category: Pets
Media: Digital
Brand: Pedigree
Agency: BBDO
Geo: United States
Advertising Agency: BBDO, New York, USA
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Directors: Greg Ketchum, Tom Godici, Tom Markham
Senior Creative Director: Greg Gerstner
Creative Director: Banks Noel
Copywriter: Vera Keiter
Art Director: Delilah Kim
Director of Strategic Partnerships: Bob Estrada
Director of Platform Innovation: Alex Marsh
Head of Integrated Production: Dave Rolfe
Executive Interactive Producer: Eric Berg
Interactive Producer: Sho Matsuzaki
Senior Account Director: Sally Nathans
Account Director: Elizabeth Kelberg
Account Executive: Michael Miles
Group Planning Director: Annemarie Norris
Communications Planning Director: Sean Stogner
Production Company: North Kingdom
Producers: Marcus Berggren, Sara Andersson
Art Directors: Mikael Forsgren, Jakob Nylund
3D Producer: Mathias Axell
3D: Samuel Lundsten
Developers: Sebastian Salonen, Lars Alin
Illustrations / Texturing: Therese Larsson
Published: October 2017