Pedigree Digital SelfieSTIX, 2 by Colenso BBDO Auckland

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SelfieSTIX, 2

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Industry Pet Food, Pet Care Products & Services, Mobile applications
Media Digital, Interactive & Mobile
Market New Zealand
Agency Colenso BBDO Auckland
Released January 2018

Credits & Description

Media: Interactive
Category: Household, garden & pets
Brand: Pedigree
Agency: Colenso BBDO, Auckland
Country: New Zealand
Creative Technologist: David Arcus
Published: January 2018
PEDIGREE are making it easier for you to snap a selfie with your dog.
Following the success of PEDIGREE SelfieSTIX – A specially designed clip that lets you attach a PEDIGREE DentaStix to the top of your smartphone - PEDIGREE and Colenso BBDO launched the PEDIGREE SelfieSTIX app that lets people add fun filters to their dog’s perfect photo.
Like Snapchat Lenses, but for dogs, the PEDIGREE SelfieSTIX app easily converts peoples’ canine companions into a delightful cast of characters, including police officers, aviators, university graduates, safari explorers and cowboys. Dog owners can also expect a new release of filters around special occasions like Valentine’s Day and Easter.