|Industry||Pet Food, Pet Care Products & Services|
|Media||Digital, Interactive & Mobile|
Credits & Description
The latest campaign for Pedigree is the world's first ever virtual dog walk as part of the Pedigree Adoption Drive 2011. The virtual dog walk allows users to take a real-life rescue dog, Ripley, on a virtual walk around the web, and we're encouraging everyone who has a website or a blog to host a campaign MPU on their site to help raise awareness and show their support. Users can interact and play with Ripley on her walk around the web and will unlock a donation at every stage of the journey. For every completed journey, Pedigree will be making a £1 donation until the £100,000 target is reached. The Pedigree Adoption Drive launched in 2008 and since its launch it's raised over £1million for rescue centres up and down the United Kingdom who are working tirelessly to find new and loving homes for abandoned dogs.