Penguin Books Digital STORYTIME HANGOUT by BBH London

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STORYTIME HANGOUT

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Industry Books
Media Digital, Interactive & Mobile
Market United Kingdom
Agency BBH London
Creative Director Grégory Titeca
Art Director Laura Osborne
Copywriter Sara Watson
Released April 2013

Credits & Description

Advertiser: PENGUIN BOOKS
Agency: BBH
Category: Community Applications
Advertising campaign: STORYTIME HANGOUT
Creative Director: Gregory Titeca (BBH)
Creative Tech: Gabor Szalatnyai (BBH)
Agency Producer: Kate Sutherland (BBH)
Art Director: Laura Osborne (BBH)
Account Manager: Simon Woods (BBH)
Creative Tech: Luke Kidney (BBH)
Account Planner: Nick Fell (BBH)
Copywriter: Sara Watson (BBH)

Brief Explanation
"Inspire families to read together in a world where technology and distance are getting in the way of traditional storytime and generate word of mouth around Penguin’s children’s books. Idea:Transform a story that has been told for over 150 years into a modern, interactive experience.Storytime Hangout is a place where people become the characters and stories come to life. Masks are augmented onto participants’ faces using Google+ Hangouts. The app/Storytime Hangout allows multiple participants, so the whole family can join in, no matter where they are in the world. Bringing families together for a storytime like no other."