THE CHOICE OF A NEW GENERATION AGAIN by AMV BBDO London for Pepsi

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THE CHOICE OF A NEW GENERATION AGAIN

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Industry Soft Drinks
Media Digital, Interactive & Mobile
Market United Kingdom
Agency AMV BBDO London
Released February 2015

Awards

The New York Festival, 2015
Creative Marketing Effectiveness Best Use: Branded Entertainment THIRD PRIZE AWARD

Credits & Description

Agency AMVBBDO
Competition Creative Marketing Effectiveness
Category Group CREATIVE MARKETING EFFECTIVENESS: Best Use
Category Branded Entertainment
Brand PEPSI MAX
Country UNITED KINGDOM
TALENT CREDITS
Paul Brazier - CCO
Alex Grieve - ECD
Adrian Rossi - ECD
Phil Martin - Creative Director
Colin Jones - Creative Director
Richard Peretti - Art Director
Gary Lathwell - Art Director
Adam Whitaker - Art Director
Richard Peretti - Writer
Gary Lathwell - Writer
Adam Whitaker - Writer
Craig Mawdsley - CHIEF STRATEGIC OFFICER
Bridget Angear - CHIEF STRATEGIC OFFICER
Emma Batho - STRATEGIST