|Media||Digital, Interactive & Mobile|
|Creative Director||Martin Cedergren|
|Creative Director||Kalle Thyselius|
|Art Director||Björn Kusa|
Credits & Description
Pepsi is funding amazing ideas that refresh the world. Åkestam Holst and Society 46 created “The Sound of Football” to give visually impaired people a better football experience and maybe, in the future, create new aides that enable you to “see” with sound. As a first test, we arranged a football match between a team of visually impaired players and a team of former professional footballers. We wanted to see how they would perform under equal conditions – in a match where no one can see.