Pepsi Digital The Sound of Football by Akestam.holst Stockholm

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The Sound of Football

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Industry Soft Drinks
Media Digital, Interactive & Mobile
Market Sweden
Agency Akestam.holst Stockholm
Creative Director Martin Cedergren
Art Director Bjorn Kusa
Copywriter Patrick Dry
Service Agency Tracab
Released May 2012


London International Awards 2012
Digital Weird Wonderful Work Bronze Winner

Credits & Description

Digital — Weird Wonderful Work
Entrant: Åkestam Holst, Stockholm
Pepsi - "The Sound of Football"
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Corporate Name of Client: Pepsi
Agency Account Director: Thomas Gibson
Agency: Åkestam Holst, Stockholm
Creative Director: Martin Cedergren
Copywriter: Patrick Dry
Art Director: Bjorn Kusa
Interactive Producer: Alex Picha
VFX Company: Tracab, Stockholm
Sound Design Company: The Line, Stockholm
Description of the Project
We created 'The Sound of Football' to give the visually impaired a better football experience and take the first step towards creating new aides where technology can be used to 'see with sound'. As a first test, we arranged a football match between a team of visually impaired players and a team of former professional footballers. How they would perform under equal conditions in a match where no one can see? Everything from the match and the story to the technology was documented on our website and spread online to journalists, influential bloggers and, of course, the visually impaired community itself.