Perrier Digital Perrier: Secret Place by Ogilvy Paris

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Perrier: Secret Place

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Industry Water
Media Digital, Interactive & Mobile
Market France
Agency Ogilvy Paris
Director Laurent King
Executive Creative Director Chris Garbutt
Creative Director Frederic Levron
Art Director Chris Rowson, Baptiste Clinet Ogilvy Paris, Florian Bodet Ogilvy Paris, Nicolas Lautier Ogilvy Paris
Producer Olivier Dormerc, Benjamin Przelspolewski, Adrien Moisson, Cyril Couve De Murvil
Production Fighting Fish
Released April 2013

Credits & Description

Quad's Digital Division Fighting Fish has created an interactive multiple first-person experience for Ogilvy,Paris : Perrier Secret Place . This online game is also an interactive film, branded content and mobile app, which leads you through an unassuming dry-cleaner's shop in Paris down to a secret speakeasy-style party, where you can experience the evening as any or all of the 60 guests of your choosing. Each character has their own, unexpected, sometimes sexy time at the party, and choosing the right character at the right time will lead you to a secret bottle of Perrier and a chance to win and exclusive invitation to one wildest parties in the world.Each attempt to find the secret bottle only lasts 90 seconds, but your number of attempts is unlimited, and you can always hit the space bar to pause time and switch characters, which we suggest you do early and often (hint, hint) Fighting Fish Producer Olivier Domerc says the project took over a year, with four months of web development, and four monts of post production. And with almost 12,000 story combinations possible, over an hour of video content was created.

Category: Drinks, non-alcoholic
Client: Perrier
Agency: Ogilvy Paris
Production: Fighting Fish
Country: France
Director: Laurent KING
Director: Laurent KING
Chief Creative Director: thierry chiumino
Executive Creative Director: Chris Garbutt
Creative Director: Frederic Levron
Art Director: Chris Rowson
Art Director: Florian Bodet
Art Director: Nicolas Lautier
Art Director: Baptiste Clinet
Producer: Olivier Dormerc
Producer: Benjamin Przelspolewski
Producer: Cyril Couve de Murvil
Producer: Adrien Moisson
Production company: Fighting Fish
Agency Producer: Hugo Diaz
Agency Producer: Diane de Bretteville
Chief Executive Officer: Georges Mohammed-Chérif