Perrier Digital Perrier Secret Place by Ogilvy Paris

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Perrier Secret Place

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Industry Water
Media Digital, Interactive & Mobile
Market France
Agency Ogilvy Paris
Editor Anthony Ornecq
Released February 2013


Epica Awards 2013
Interactive Food & Drink Interactive BRONZE
Interactive Online Films BRONZE

Credits & Description

Client: Nestle Waters, Perrier
Agency (& City): Ogilvy FRANCE, PARIS
Chief Creative Officer: Chris Garbutt
Creative Directors: Frederic Levron/Thierry Chiumino
Art Director(s): Baptiste Clinet/Florian Bodet/Nicolas Lautier/Chris Rowson
Copywriters: Baptiste Clinet/Nicolas Lautier/Florian Bodet
Head Of Production: Laure Bayle
Agency Producers: Hugo Diaz/Diane De Bretteville/Cyril Duval/Sandra Petrus
Account Management: Constance Capy-Baudeau/Stanislas Vert
Production Company & City: Fighting Fish, Clichy France
Film Director: Laurent King
Production Company Producers: Olivier DOMERC/Benjamin PRZESPOLEWSKI/Cyril COUVE DE MURVILLE / Adrien MOISSON
Story Development: Olivier DOMERC
Digital Director: Benjamin PRZESPOLEWSKI
Technical Director: Sami Meziani
Director of Photography: Frédéric MARTIAL WETTER
Production Manager: Caroline Petruccelli
Production Designer: Arnaud Roth
Advertiser's Supervisors: Muriel Koch/Fabienne Bravard/Armelle Roulland
Location manager: Timothée TALANDIER
Post production & VFX: DIGITAL DISTRICT
Post producer: Cédric HERBET
Editor: Anthony ORNECQ
VFX supervisor: Vincent GUTTMANN
Sound: Franck Marchal/Alexandra Poirier
Main title music: TOYS
Short explanation
We designed the digital experience PerrierSecretPlace to enable people to party in a way they never could before, but have always dreamed about. It's the first interactive film that puts you in the shoes of a guest at a very special party, where they live their craziest fantasies. To do so, all characters that you see on screen are clickable. By playing their role, you can live their fantasy. Choose among 60 lives, and as many fantasies as you want. There are almost 10,000 different ways to experience this party, conceived with a real movie studio production for 18 months. To give users the opportunity to continue the party in real life, there's a hidden a secret Perrier bottle somewhere in the party. If found, it could give the user the chance to win an exclusive invitation and go to one of the craziest parties all around the world.