Persen Digital Banner Made To Irritate [image] by Out Of The Box

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Banner Made To Irritate [image]

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Industry Health & Pharmaceutical Products
Media Digital, Interactive & Mobile
Market Russia
Agency Out Of The Box
Creative Director Evgueni Tatarnikov
Art Director Maria Mirzametova
Copywriter Vazguen Avanyan
Released January 2017


Epica Awards 2017
Digital Online Ads Silver

Credits & Description

Category: Pharmaceutical
Media: Digital
Advertiser: Sandoz Ag
Brand: Persen
Agency: Out of The Box
Geo: Russia
Advertising Agency: Out Of The Box, Moscow, Russia
Creative Director: Evgueni Tatarnikov
Art Director: Maria Mirzametova
Copywriter: Vazguen Avanyan
Published: January 2017
Our task was to create a banner delivering a message "Persen helps fighting with stress." TA was women, 25-40, living an active life and experiencing stress.
We came up with the following idea and solution. What is special about people in stress? It's their irritability. A person in stress can be irritated by mere nothing. And what can irritate those people in the Internet? Tons of things. Our banners, for example. But if irritation is unavoidable – why not capitalize on it?
So we made an interactive banner that irritates you even more than usual. In this banner we asked women questions about things that irritate them. A lot of questions. A whole lot of annoying questions. Sooner or later a viewer would lose her temper – and in this moment we would propose her a medicine for irritability and stress. And those who stayed totally calm while answering our questions we asked again and again until they gave up. Because even the best stress handlers need preventive measures.