THE AMAZING BANNER THAT KEEPS COLOR ALIVE by DDB Mexico for Persil

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THE AMAZING BANNER THAT KEEPS COLOR ALIVE

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Industry Washing powders & Detergents
Media Digital, Interactive & Mobile
Market Mexico
Agency DDB Mexico
Creative Director Aldo Murillo - Sergio Ramírez - Anwar Noriega
Released April 2013

Credits & Description

Advertiser: HENKEL
Agency: DDB MEXICO
Category: Animated
Creative Director: Anwar Noriega (DDB México)
Animator - Programmer: Diego Cordero (DDB México)
Chief Creative Officer: Walter Aregger (DDB México)
Planning Director: Juan Pablo Camargo (DDB México)
Account Manager: Paulina Espinoza (DDB México)
Chief Creative Officer: Hernán Ibarra (DDB México)

Brief Explanation
Ghost image is an optical illusion in which the eye continues to see color even when there's no color. Playing with this optical illusion we made a different type of banner in which the user could live the permanence of color in a fun way.