People For The Ethical Treatment Of Animals (PETA) Digital Last Horse Wins, 2 by Miami Ad School

Last Horse Wins, 2

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Industry Charities, Foundations, Volunteers
Media Digital, Interactive & Mobile
Agency Miami Ad School
Creative Director Niklass Frings Rupp
Art Director Jakob Magnusson
Copywriter Babatunde Adebola
Released June 2013

Credits & Description

Advertised brand: PETA
Advert title(s): Last Horse Wins
Advertising Agency (Name, City, Country): Miami Ad School Europe
Creative Director: Niklass Frings Rupp
Art Director: Jakob Magnusson
Copywriter: Babatunde Adebola
Creative Director: Niklass Frings Rupp
Art Director: Jakob Magnusson 
Copywriter: Babatunde Adebola
Challenge: Racing horses end up being slaughtered when they dont win races anymore how do we give them a nice retirement.
Insight: People gamble on all kind of stuff but it is only about winning.
Idea: We let people bet on which horse will finish last in a race. If you win, half of your price money goes to the retirement of the horse. Don't worry if you dont win, you betted money is already part of the prize money for the horses retirement.