OBSESSED WITH SOUND by Tribal Amsterdam for Philips

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OBSESSED WITH SOUND

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Industry Electronic Devices & Home Appliances
Media Digital, Interactive & Mobile
Market Netherlands
Agency Tribal Amsterdam
Executive Creative Director Chris Baylis
Editor Nikaj Gouwerok
Released June 2012

Awards

Cannes Lions 2012
Cyber Lions Best Music/Sound Design Gold
Cyber Lions Other Consumer Products (including Durable Goods) Silver

Credits & Description

Type of entry: Craft
Category: Best Music/Sound Design
Advertiser: PHILIPS
Product/Service: PHILIPS LIFESTYLE ENTERTAINMENT
Agency: TRIBAL DDB AMSTERDAM, THE NETHERLANDS
Advertiser PHILIPS
Product PHILIPS LIFESTYLE ENTERTAINMENT
Entrant TRIBAL DDB AMSTERDAM, THE NETHERLANDS
Type of Entry: Craft
Category: Best Music/Sound Design
Title: OBSESSED WITH SOUND
Advertiser/Client: PHILIPS
Product/Service: PHILIPS LIFESTYLE ENTERTAINMENT
Entrant Company: TRIBAL DDB AMSTERDAM, THE NETHERLANDS
DM/Advertising Agency: TRIBAL DDB AMSTERDAM, THE NETHERLANDS
Executive Creative Director: Chris Baylis (Tribal DDB Amsterdam)
Global Business Director: Sandra Krstic (Tribal DDB Amsterdam)
Concept/Art Director: Bart Mol (Tribal DDB Amsterdam)
Concept/Copywriter: Pol Hoenderboom (Tribal DDB Amsterdam)
Technical Lead: Jan-Willem Penterman (Tribal DDB Amsterdam)
Strategy Director: Henk Rijks (Tribal DDB Amsterdam)
Strategy Planner: Niels Bellaar (Tribal DDB Amsterdam)
Creative Technologist: Ian Bauer (Tribal DDB Amsterdam)
Design: Robbin Cenijn (Tribal DDB Amsterdam)
Agency Producer: Jeroen Jedeloo (Tribal DDB Amsterdam)
Agency Producer: Richard Land (Tribal DDB Amsterdam)
Agency Producer: Christy Wassenaar (Tribal DDB Amsterdam)
Editor: Nikaj Gouwerok (DDB Amsterdam)
Digital Production: (Stinkdigital)
Executive Producer: Mark Pytlik (Stinkdigital)
Executive Producer: Marcel Kornblum (Stinkdigital)
Orchestra: (Metropole Orchestra)
Conductor: Jules Buckley (Metropole Orchestra)
Music Supervisor: Joep Beving (Massivemusic)
Music Supervisor: Cris Kos (Massivemusic)
Brief Explanation
To demonstrate that Philips is ‘Obsessed with sound’ and claim that you can hear every detail with the brand’s audio products, we created a unique interactive music video.
We collaborated with the Grammy Award-winning Metropole Orchestra and recorded a specially composed music piece entitled “I’m No Prototype”- in 55 separate music tracks.
On the site, viewers can experience the music video as a whole, played by the entire orchestra, and are invited to single out each musician to hear every detail.