Planet Fitness Digital Relief Effort to Alleviate "Pinterest Stress" by Red Tettemer O'Connell + Partners

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Relief Effort to Alleviate "Pinterest Stress"

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Industry Sports and Health Clubs, Gyms
Media Digital, Interactive & Mobile
Market United States
Agency Red Tettemer O'Connell + Partners
Executive Creative Director Steve O’Connell
Copywriter Jon Goldstein
Designer Michelle Maben
Released June 2013

Credits & Description

The result is a relief-effort dubbed No Pintimidation, a fun and unique effort on Pinterest that starts by pinning perfectly imperfect images that people can feel good about. The effort was developed with Philly-based agency, [Red Tettemer + Partners ](  
Chief Creative Officer:                                  Steve Red
Executive Creative Director:                       Steve O’Connell                              
Creative Directors:                                          Amanda Abrams, Bryon Lomas 
Social Strategy:                                                 Annie Heckenberger    
Designer:                                                            Michelle Maben                                                             
Copywriter:                                                        Jon Goldstein                   
Developers:                                                                       Ryan Epp, Aaron Grando                             
Account Executive(s):                                    Jamie Thomas, Cortney Boothman