Playboy Digital The smART of Seduction by Mnstr

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The smART of Seduction

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Industry Perfumes
Media Digital, Interactive & Mobile
Market France
Agency Mnstr
Creative Director Bonichon Louis
Art Director Thomas Balland
Released May 2016

Credits & Description

Brand: Playboy
Media: Online
Category: Health, Beauty
Agency: MNSTR
Geo: France
Playboy: The smART of Seduction
see the work at https://www.thesmartofseduction.com/en
« smART Seduction » features 5 levels wherein GenZers are asked to choose icebreakers and, much like the new technology used in Playboy SKINTOUCH®, an innovative microcapsule formula activated through skin contact, players trigger « Skintouch power » to level up. Interactions create emojis, SMSs and music, and include humorous off-the-wall scenarios familiar to their teenage universe. The game thus both communicates the product’s promise : the first deoderant which activates upon skin contact, and fulfills the generation’s craving for entertainment.
Design and storytelling: MNSTR, France
Creative Director: Louis Bonichon
Art Director: Thomas Balland
Brand Manager: Richard Gala
Agency Management: Audrey Mazet, Olivia Renoud-Grapp