Pnc Bank Digital PNC Christmas Price Index 2013

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PNC Christmas Price Index 2013

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Industry Banking & Financial Services
Media Digital, Interactive & Mobile
Market France
Released December 2013

Credits & Description

URL: http://www.pncchristmaspricein...
A French Hen dressed as a bag of French fries.
Skateboard, snowboard or skis for your Leaping Lord? And should your Swimming Swan sport goggles or sunglasses?        
You can decide, because this year, Deutsch NY has created the 3-D “Gift Maker” campaign for PNC Bank’s 30th Annual Christmas Price Index (CPI).  
Every year, PNC Bank calculates the current costs of each of the gifts in the holiday carol "The Twelve Days of Christmas" and announces the total cost of Christmas in a playful economic report. This year, the “Gift Maker” campaign lets people build toys in the online workshop, find out their prices, and then enter for the chance to receive their 3-D toy creation.
—Some Gift Maker Details: 
24 3-D custom designed toys over the course of 12 days will be printed and delivered.  Total of 288 customized toys
Invisible Creature designed all 12 toys and their customizable accessories
The 3-D Printer Experience will be printing each toy using MakerBot printers
There are close to 3,000 possible ways to customize the toys