REAL LIFE WITH VIRTUAL WALLET by Deutsch New York for Pnc Bank

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REAL LIFE WITH VIRTUAL WALLET

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Industry Banking
Media Digital, Interactive & Mobile
Market United States
Agency Deutsch New York
Chief Creative Officer Greg Dinoto
Associate Creative Director Jeff Kopay
Executive Creative Director Steve Nesle
Creative Director Cindy Kridle
Art Director Ahren Gerber
Production Royale
Released June 2012

Awards

Cannes Lions 2012
Mobile Lions Services Bronze

Credits & Description

Type of entry: Rich Media Advertising for Mobile Devices
Category: Services
Advertiser: PNC BANK
Product/Service: VIRTUAL WALLET
Agency: DEUTSCH INC. New York , USA
Advertiser PNC BANK
Product VIRTUAL WALLET
Entrant DEUTSCH INC. New York , USA
Type of Entry: Rich Media Advertising for Mobile Devices
Category: Services
Title: REAL LIFE WITH VIRTUAL WALLET
Advertiser/Client: PNC BANK
Product/Service: VIRTUAL WALLET
Entrant Company: DEUTSCH INC. New York, USA
DM/Advertising Agency: DEUTSCH INC. New York, USA
Partner/Chief Creative Officer: Greg Dinoto (Deutsch)
Executive Vice President/Executive Creative Director: Steve Nesle (Deutsch)
Senior Vice President/Group Creative Director: Jeremy Bernstein (Deutsch)
Senior Vice President/Director Of Digital Operations: Stephanie Lee-Pang (Deutsch)
Vice President/Creative Director: Cindy Kridle (Deutsch)
Associate Creative Director: Jeff Kopay (Deutsch)
Director Of Content Management: Brian Snapp (Deutsch)
Lead Information Architect: Dan Machlin (Deutsch)
Digital Designer: Rg Lacandola (Deutsch)
Producer: Kristina Trimmer (Deutsch)
Art Director: Ahren Gerber (Deutsch)
Production Company: (Royale)
Brief Explanation
PNC Virtual Wallet is an online bank account that offers a more intuitive, user-friendly way to manage your day-to-day finances. To see how different it is from a typical bank account, you really have to try it out. But who really wants to try out a bank account? Our challenge was to give people a reason to 'play' with Virtual Wallet and experience it for themselves.
Real Life with Virtual Wallet is an interactive game that challenged people to overcome financial dilemmas using Virtual Wallet tools. In this Apple iAd for iPad, you choose a character, spin the wheel, and navigate the board coping with various financial issues relevant to your life stage. The ad tapped into the nostalgia of classic board games and showed the product’s benefits in a tangible way.
As one of the first iAd's made for iPad we had alarming success. The average user spent over 90 seconds playing (50% higher than average) and viewed 17 screens per play - 5 times more than average. In total users spend 5,567 hours getting to know PNC's amazingly useful and easy to use Virtual Wallet tool.