Samsung Digital Pocket Patrol [image] 4 by Leo Burnett Sydney

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Pocket Patrol [image] 4

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Industry Public awareness, Mobile applications
Media Digital, Interactive & Mobile
Market Australia
Agency Leo Burnett Sydney
Creative Group Head Justin Carew, Iggy Rodriguez
Executive Creative Director Vince Lagana, Grant Mcaloon
Released October 2016


D&AD 2017
Media Use of Mobile Wood Pencil

Credits & Description

Agency: Leo Burnett Sydney
Client: Samsung Australia
Global Chief Creative Officer: Mark Tutssel
Creative Group Head: Justin Carew & Iggy Rodriguez
Executive Producer: Laurent Marcus
Senior Integrated Producer: Julie Bourges
Lead Developer: Keong Seet
Head of Print: Adrian Jung
Senior Broadcast Producer: Rachel Devine
Client Services Director: Amanda Quested
Group Business Director: Rebecca Morton
Business Directors: Brendan Swansborough & Natasha Floyer
Planning Director: Graham Alvarez
Post Executive Producer: Susannah Phillips
Director of Technology & Vr Editor: Dan White
Audio Engineer: Timothy Bridge
Head of Product: Matt Willis
Product Lead: Kynan Hughes
Product Engineer: Ramesh Prasad, Jonas Bengtsson & Luca Strazzullo
Product Qc: Tochi Unegbu
Product design: Grant Baines
Senior Account Manager: Carla Dovgan
Digital Media Manager: Scott Glitz
Digital Designer: Sebastien Jacques
Executive Creative Director: Grant Mcaloon & Vince Lagana
Director: Dave Klaiber
Samsung partnered with Surf Life Saving Australia to develop Pocket Patrol - a first of its kind app that displays exact positions of live beach dangers.
Lifesavers use Pocket Patrol’s unique AR algorithm to input real time data of rip currents, stingers, shallow sandbanks, sudden drop offs and submerged rocks.
This is then instantly communicated to every person on the beach saving lifesavers’ valuable time and enabling them to stay focused on monitoring the beach.
Pocket Patrol empowers beachgoers to be identify dangers for themselves and change their own unsafe swimming behaviours.