Letters from Africa, 2 by M&C Saatchi Stockholm for Porteur

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Letters from Africa, 2

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Industry Bicycles
Media Digital, Interactive & Mobile
Market Sweden
Agency M&C Saatchi Stockholm
Released May 2013

Credits & Description

Media: Online
Category: Recreation & Leisure
Agency: M&C Saatchi
Brand: Porteur
Geo: Europe, Sweden
Porteur is a bicycle brand with a promise: For every bicycle sold, a UNICEF bike is donated to children in developing countries – One for One. But how do we continue to communicate this in new and unexpected ways?
This time, we changed the perspective and sent personal letters and e-mails from impatient kids in Africa to influential urban professionals in Europe. Because for every Porteur bike waiting to be sold, there’s, of course, a kid in Africa waiting for one. This way, we highlighted the great cause of buying a Porteur and delivered a fun story that the recipients could read together with their morning coffee.
Advertising Agency: M&C Saatchi Stockholm, Sweden