Website by David&Goliath for Powerball

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Industry Lottery & Gambling
Media Digital, Interactive & Mobile
Market United States
Agency David&Goliath
Director Janusz Kaminiski
Executive Creative Director Colin Jeffery
Art Director Todd Rone Parker
Copywriter Daniel Kelly
Producer Pip Malone, Jonathan Carpio, Diego De La Maza, Erica Tremblay, Jenny Lam, Nicolette Spencer
Head of Broadcast Carol Lombard
Editor Lucas Eskin @ Mad River Post, Richard Gonzalez
Production Independent Media
Released April 2013

Credits & Description

What do women's rights, a one-armed surfer, the fall of the Berlin Wall, and the first man on the moon have to do with the California Lottery?None of them could have been possible without this single word: Believe. Because in order to achieve the seemingly unfeasible, you must truly believe that big things are possible.
When the California Lottery was ready to launch Powerball, they decided they needed a different approach than anyone had ever attempted before. With only about 30% of Californians feeling positive about the Lottery brand, they needed to go beyond just showcasing Ferraris or yachts in advertising. They needed to start changing perceptions about the Lottery and its players.
Category: Entertainment & leisure
URL: http://dream.calottery.com/
Client: California Lottery
Agency: David&Goliath, Los Angeles
Production: Independent Media
Country: United States of America
Director: Janusz Kaminiski
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Copywriter: Daniel Kelly
Art Director: Todd Rone Parker
Producer: Jonathan Carpio
Producer: Nicolette Spencer
Producer: Diego de la Maza
Producer: Pip Malone
Producer: Erica Tremblay
Associate CD / Copywriter: Jason Rappaport, Kristian Grove Møller
Executive Producer: Stephanie Gilgar
Executive Producer: Susanne Preissler
Visual Effects: Method
Head of Broadcast: Carol Lombard
Visual Effects: Jason Schugardt
Agency Executive Producer: Christopher Coleman
Editing Company: Spinach
Editor: Lucas Eskin
Editor: Richard Gonzalez
Music: California Dreamin’
Music: Scala and Kolacny Brothers
Production Manager: Marc Seigel
Account team: Brian Dunbar
Account team: Stacia Parseghian
Account team: Janet Wang
Color: Technicolor
Senior Colorist: Sparkle
Co-ordinator: Zack Whitley
Lead Flame: Mark Renton
Lead Nuke: Chris Bankoff
Compositing: Zach Cole, Ivy Depies
Roto: Mark Duckworth, Kenneth Lui, Scott Crafford
Paint: Pam Gonzales
Matte Painting: Darin Hilton
FX: Arrev Chatikian, Travis Harkleroad, Calin Casian
Lighting: Jesse Amadio, Denis Gauthier
Tracking: Juan Colon, Shelby Strong, Apirak Kamjan
Mix: Margarita Mix
Mixer: Nathan Dubin
ONLINE PRODUCTION:
Rich Media / Believe Microsite
Production Company: Unit 9
Head of Production: Valentina Culatti
Executive Producer: Emmanuel Saccoccini
Producer: Jenny Lam
Technical Lead: David Hartono
RADIO PRODUCTION:
SD & Mix Company: Margarita Mix
Mixer: Nathan Dubin