Amnesty International Digital Trial by Timeline 4 by Colenso BBDO Auckland

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Trial by Timeline 4

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Industry Charities, Foundations, Volunteers, Human Rights
Media Digital, Interactive & Mobile
Market New Zealand
Agency Colenso BBDO Auckland
Executive Creative Director Nick Worthington
Creative Director Levi Slavin
Art Director Anna Stickley
Copywriter Ben Polkinghorne
Digital Creative Director Dan Wright
Production Assembly Films
Released October 2013


One Show 2014
Interactive Social Media / Best Use of A Social Network Bronze Pencil

Credits & Description

Amnesty International, a global movement of ordinary people standing up for human rights, is a cause understood and supported by only a small few in our country.
Through sheer luck, New Zealand affords us the freedom to say what we're thinking, to wear what we want, to choose our own friends.
To launch their new positioning - "Protect the Human" - and to raise awareness of their work, Amnesty want ordinary New Zealanders to experience what it might be like to live without basic human rights.
Amnesty are launching Trial by Timeline â a Facebook application that scans your Timeline and shows what your comments or behaviours might cost you in countries around the world, just for being you.
Category: Charities & appeals
Client: Amnesty International
Agency: Colenso BBDO, Auckland
Production: Assembly
Country: New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Director: Anna Stickley
Copywriter: Ben Polkinghorne
Digital Creative Director: Dan Wright
Planner: Hayley Pardoe
Account Director: Helen Fitzsimons
Agency Producer: James McMullan
Account team: Eileen Cosgrove-Moloney
Animation - Executive Producer: Amanda Chambers
Animation - Design Lead: Matt von Trott
Animation - Designer: Scott Wilson
Client: Rebecca Emery, Deputy Director, Amnesty International NZ
Client: Anita Harvey, Media & Communications Manager, Amnesty International NZ