Public Health England (PHE) Digital The World's First Sugar Accumulator [image] 4 by MEC London

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The World's First Sugar Accumulator [image] 4

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Industry Charities, Foundations, Volunteers
Media Digital, Interactive & Mobile
Market United Kingdom
Agency MEC London
Creative Director Laura Robinson
Designer Laura Robinson
Released January 2016

Awards

D&AD Awards, 2016
Product Design Innovative Product Design Wood Pencil

Credits & Description

Agency: Mec
Client: Public Health England
Creative Director: Laura Robinson
Designer: Laura Robinson
Development: mysupermarket
Media Agency: Mec
In partnership with mysupermarket.co.uk we built the World’s first Sugar Accumulator for Public Health England so people can easily track the sugar in their online shop. A dynamic and creative data visualisation that uses Government nutritional criteria and traffic light system to visually measure the volume of low, medium, and high sugar products in a shopper’s online basket. The tool reacts in real time whenever shoppers add/remove products to their basket, making the sugar in a shop visible for the first time ever.