3-D App for Pull-Ups to Make Potty Training Easier for Moms and Tots by Organic, USA for Pull-ups

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3-D App for Pull-Ups to Make Potty Training Easier for Moms and Tots

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Industry Baby Hygiene
Media Digital, Interactive & Mobile
Market United States
Agency Organic, USA
Released January 2013

Credits & Description

Kimberly-Clark’s Pull-Ups brand has launched a new interactive potty training tool on Android and iOS devices, which will be key in helping parents achieve potty training success. Developed by Organic, a leading marketing agency known for successfully blending creativity with unmatched predictive intelligence, the free app contains all the tools and information needed to enhance the training experience – from games and 3D technology, to rewards for their child as they reach Big Kid success. I’ve included a few highlights below:

· Special identifying markers inside packages of Pull-Ups Training Pants can be scanned with the Big Kid App to activate the interactive Pull-Ups Big Kid 3D Celebration, where Disney characters including Rapunzel, Mickey, Buzz Lightyear and Minnie come to life

· Fun games featuring Disney characters that are unlocked through stars collected as the child makes potty training progress

· Customizable Potty Timer with sound alerts remind toddlers when it’s time to take their next potty break

· Digital Disney character-themed photo frames can be applied to pictures to capture and share every training success