Queensland Theatre Company Digital Faustus: The Devil wants to be your friend by BCM, Australia

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Faustus: The Devil wants to be your friend

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Industry Culture, Leisure & Sport
Media Digital, Interactive & Mobile
Market Australia
Agency BCM, Australia
Art Director Marco Eychenne, Steve Schollum
Copywriter Deb Enright
Photographer Ben Rollison
Released May 2011

Credits & Description

How can theatre compete with the vast arsenal of entertainment options available to people these days and how did BCM, Brisbane introduce a 400 hundred year old story to a new, young audience? Why not put one of the play's leading characters, the Devil, on Facebook â then invite people to be his friend and 'trade' something with the Devil for a chance to win tickets to the Opening Night of QTC's new production of Faustus.

Category: Interactive
URL: http://facebook.com/qldtheatreco
Client: Queensland Theatre Company
Agency: BCM, Brisbane, Australia
Country: Australia
Creative Director: Marco Eychenne
Art Director: Steve Schollum
Art Director: Marco Eychenne
Copywriter: Deb Enright
Photographer: Ben Rollison
Agency Partner: Paul Cornwell. Group Account Director: Lisa Neighbour. Account Co-ordinator: Mathilde Dujarin. Interactive Designer: Steve Mair. Interactive Developer: Som Meaden. Interactive Producer: Elise Plumbley. Interactive Specialist: Scott Esdaile. Head of Channel Planning & Integration: Jo Stone.