R/ga Digital #OfficeCupid by R/GA New York

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Industry Advertising agencies, Business equipment & services
Media Digital, Interactive & Mobile
Market United States
Agency R/GA New York
Associate Creative Director Paul Dery, Ben Scandrick Smith
Executive Creative Director Chuck Tso
Creative Director Erik Norin
Copywriter Jamie Walker
Released May 2012


London International Awards 2012
Design Use of Copywriting Silver Winner

Credits & Description

Entrant: R/GA, New York
R/GA - "#OfficeCupid"
Corporate Name of Client: R/GA
Agency: R/GA, New York
Global Chief Creative Officer: Bob Greenberg
Chief Creative Officer: Nick Law
Executive Creative Director: Chuck Tso
Creative Director: Erik Norin
Associate Creative Director: Ben Smith, Paul Dery
Copywriter: Jamie Walker
EVP, Managing Director, Copy: Chapin Clark
Associate Interaction Designer: Will Green
Senior Content Strategist: Kristen Joy Watts
Technical Team Leader: Jon Hackett
Description of the Project
Office crushes are dicey: If things go bad, one of the parties quitting is suddenly a very real prospect. So this Valentine’s Day, R/GA wanted to help the love struck navigate their office crushes on Twitter with #Office Cupid.
On February 14th, the R/GA Twitter account was taken over. A team of copywriters were on call all day to craft tweet nothings for the amorous. On the site, simply describe your crush or write a small message, and our writers played Cyrano and posted a romantic tweet on your behalf. Remain anonymous or reveal yourself to your object of desire.
In 24 hours, the site's 44 million impressions and over 1000 love-filled Tweets were crafted.