Red Bull Digital TICKERBOX by BBH Mumbai

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Industry Soft Drinks
Media Digital, Interactive & Mobile
Market India
Agency BBH Mumbai
Executive Creative Director Puneet Kapoor, Russell Barrett
Art Director Ganesh B. Nayak
Copywriter Malhaar Rao
Released March 2013

Credits & Description

Advertiser: RED BULL INDIA
Category: Games
Advertising campaign: TICKERBOX
Digital Superviser: Nikhil Kumar Verma (BBH India)
Account Planner: Kanishk Kabiraj (BBH India)
Managing Partner: Russell Barrett (BBH India)
Account Planner: Sanjay Sharma (BBH India)
Managing Partner: Partha Sinha (BBH India)
Account Management: Shishir Khandelwal (BBH India)
Managing Partner: Subhash Kamat (BBH India)
Art Director: Ganesh B. Nayak (BBH India)
Account Management: Garima Chhaochharia (BBH India)
Copywriter: Malhaar Rao (BBH India)
Executive Creative Director: Puneet Kapoor (BBH India)
Executive Creative Director: Russell Barrett (BBH India)
Account Management: Sunil Tulsiani (BBH India)

Brief Explanation
The Tickerbox Race, a unique Twitter-based game where you race a soapbox of your choice on an obstacle course of tweets. For racers, the longer you stay on the road, the more points you get. But you could also participate by tweeting about the race and using the #tickerbox hash tag. Every tweet becomes an obstacle that could knock another racer out. Goodies were on offer for both the best racers and people whose tweets knocked racers out.