|Industry||Public awareness, Charities, Foundations, Volunteers|
|Media||Digital, Interactive & Mobile|
|Agency||Y&R Midwest Chicago|
|Creative Director||Chris Cancilla|
|Art Director||Grant Simpson|
Credits & Description
Every 80 seconds there is a house fire in America. It¹s the number one disaster the Red Cross responds to ‹ providing comfort and aid to fire victims. So as part of Red Cross Month (March) every80seconds.com was created to give people a virtual taste of what living through a real house fire is like. Launched through Facebook, and supported with rich media takeovers and print, the site burns your Facebook photos to simulate a fire's aftermath. It then invites visitors to help by making a Red Cross donation, or by spreading the message through their social networks.