Red Cross of Greater Chicago: Every 80 Seconds by Y&R Midwest Chicago for Red Cross

Adsarchive » Digital » Red Cross » Red Cross of Greater Chicago: Every 80 Seconds

Red Cross of Greater Chicago: Every 80 Seconds

Pin to Collection
Add a note
Industry Public awareness, Charities, Foundations, Volunteers
Media Digital, Interactive & Mobile
Market United States
Agency Y&R Midwest Chicago
Creative Director Chris Cancilla
Art Director Grant Simpson
Copywriter Jeff Oswald
Producer Kyle Welter
Released June 2011

Credits & Description

Every 80 seconds there is a house fire in America. It¹s the number one disaster the Red Cross responds to ‹ providing comfort and aid to fire victims. So as part of Red Cross Month (March) was created to give people a virtual taste of what living through a real house fire is like. Launched through Facebook, and supported with rich media takeovers and print, the site burns your Facebook photos to simulate a fire's aftermath. It then invites visitors to help by making a Red Cross donation, or by spreading the message through their social networks.

Advertising Agency: Y&R, Chicago, USA
Chief Creative Officer: Bob Winter
Creative Director: Chris Cancilla
Art Director: Grant Simpson
Copywriter: Jeff Oswald
Developer: Lynn Hurley
Director of Production: Matt Witt
Planner: Pete Talaba
Producer: Kyle Welter
Account Executive: Natalie Nowak
Published: March 2011