|Media||Digital, Interactive & Mobile|
|Agency||J. Walter Thompson London|
|Director||Jake Kuliczkowski, Ben Fryer|
|Executive Creative Director||Lucas Peon|
|Creative Director||John Cherry|
|Creative||James Lucking, Will Wright, Wes Bellew|
Credits & Description
Ribena has partnered with J. Walter Thompson London, Brass and Diverse to create an interactive app called ‘Doodle Your World’, allowing users to ‘doodle’ on their surroundings, by using Ribenary characters that come to life on their screens. The concept behind the new Ribena ‘Doodle Your World’ app has been developed from the overarching brand campaign ‘You Can’t Get Any More Ribenary™’, and follows on from Ribena’s ‘Colouring Café’ activation last year. The app draws inspiration from the popular art of ‘Doodle bombing’ and encourages Ribena fans to play with their world and ‘Make It More Ribenary’. Ribena fans can create their own video content with the colourful and Ribenary animated doodles, to then share with friends across social platforms such as Facebook, Instagram and WhatsApp. A user can ‘level-up’ their “Doodley skillz” by unlocking different animations at different play points throughout the app. The app launch also aligns with the launch of the new interactive Ribena product packaging whereby a user can unlock more content if they scan one of the new-look Ribena bottles. There are 15 animations available in the app; the first five animated doodles (which you can read about below), already unlocked for users, are Rabbi-G, Scaredy Pipe, Huckleberry Funk, Barney Trouble and Disco Derrick, illustrations by the popular Bristolian street artist, Cheograff, who is known for his quirky cartoon creations. Users can unlock more doodles by scanning Ribena bottles featuring the interactive pack icon OR by sharing across social platforms. Fans will have to look out for a few more surprise Ribenary character releases throughout the campaign. Please see top 5 doodle descriptions below.