Rimi Pluss by McCann Oslo for Rimi

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Rimi Pluss

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Industry Supermarkets
Media Digital, Interactive & Mobile
Market Norway
Agency McCann Oslo
Creative Director Tore Woll Og Erlend Klouman Hoiner
Copywriter Lillian Audunhus
Service Agency Mediafront Oslo
Released May 2012

Awards

London International Awards 2012
Digital Mobile Apps Silver Winner
Digital Home Furnishings/Appliances Short List

Credits & Description

Entrant: McCann Norway, Oslo
Rimi Pluss - "Rimi Pluss"
Visit Website: http://award-entries.com/cannes/2011/rimi/rimipluss_mobile_h/
Corporate Name of Client: Rimi
Client Account Directors: Paal Tarjei Aasheim/
Marius Zachariassen
Agency Account Director: Marit Høvik Hartmann
Agency: McCann Norway, Oslo
Creative Director: Tore Woll
Copywriter: Lillian Audunhus
Art Directors: Anne Mæhlum/Nina Nedreeaas/
Johannes Rummelhoff
Agency Producer: Hanne Karlsen
Programmers: Peter Wojciechowski/Magnus Nevestad
Production Managers: Linda Vik/Ole Andre Sannes
Design Company: Mediafront, Oslo
Digital Production Company: Mediafront, Oslo/
Laboremus, Oslo
Digital Designers: Hanna Petrine Munkeby/Linn Wirum/
Silje Gabrielsen/Espen Steinum
Description of the Project
Rimi was the smallest grocery chain in Norway. They had to grow their market share, in competition with three larger chains. Luckily we discovered that Norwegians value time even more than money. So we developed a brand new way of shopping! Rimi Pluss is a shopping companion that allows families to write and share grocery lists between their computers and handsets. New receipts are added every day, and by clicking the desired recipe, all ingredients are added directly to the grocery list. We even re-arrange the grocery list in the same order as the products are laid out in store minimizing the time to locate your groceries and check-out.
Rimi Pluss is an integrated service that gives the customer value in all touchpoints with Rimi. All features in Rimi Plussconfirms Rimi's value proposition 'fast and affordable' by making it easier and faster to; 1) get inspiration for what to make for dinner, 2) plan your grocery shopping, and 3) do the actual shopping.
Rimi's revenue is now growing twice as fast as their closest competitors, and three times as fast as the rest of the grocery industry!