Samsung Digital Roland-Garros VR

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Roland-Garros VR

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Industry Sports Teams & Events, Mobile applications
Media Digital, Interactive & Mobile
Market France
Released May 2017


Cristal Festival 2017
Marketing Innovation Best Use of Virtual Reality (VR) Bronze

Credits & Description

Campaign: Roland-Garros VR
Client: Samsung
Agency: France Télévisions Publicité
Country: France
Additional Info: Francetvsport - Roland-Garros 2017
Samsung installs in the app Roland Garros VR with FranceTV advertising The French Tennis Federation, with Livelike, has developed for the current Roland Garros Tournament, an application in virtual reality to follow the event. Called Roland Garros VR, this one allows to be at the heart of the virtual box of the main court Philippe Chatrier. The app is accessible via a simple smartphone, a Samsung Gear VR headset or a cardboard. In this context, FranceTV Publicité orchestrates the presence of Samsung as the exclusive advertiser of the application. The brand thus gets benefits from premium integration with platform