Rom Digital Love by MRM Bucharest

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Industry Bars
Media Digital, Interactive & Mobile
Market Romania
Agency MRM Bucharest
Creative Director Adrian Preda
Art Director Bogdan Dinu
Copywriter Maria Nazdravan
Account Executive Nir Refuah
Released February 2013

Credits & Description

ROM Autentic is moving love messages from a facebook app created through MRM Bucharest to target google ads in a new digital stunt that launched on "Dragobete" day (Romanian valentine's). The facebook brand activation named "Dragobete 2.0" offered a "surprise love message experience" for all its facebook fans. Stage 1 on the "dragobete" week, the brand launched a facebook application calling users to surprise their loved ones with messages of love.Stage 2 on Dragobete day, 24.02.2013, we purchased the names of all recipients as google adwords, and published the love message for all to see.
Category: Confectionery & snacks
Client: ROM Atentic
Agency: MRM Bucharest
Country: Romania
Creative Director: Adrian Preda
Art Director: Bogdan Dinu
Copywriter: Maria Nazdravan
Head of Art: Colo Nel
Chief Innovation Officer: Nir Refuah
VP Clients: Ionela Buta