|Media||Digital, Interactive & Mobile|
|Creative Director||Adrian Preda|
|Art Director||Bogdan Dinu|
|Account Executive||Nir Refuah|
Credits & Description
ROM Autentic is moving love messages from a facebook app created through MRM Bucharest to target google ads in a new digital stunt that launched on "Dragobete" day (Romanian valentine's). The facebook brand activation named "Dragobete 2.0" offered a "surprise love message experience" for all its facebook fans. Stage 1 on the "dragobete" week, the brand launched a facebook application calling users to surprise their loved ones with messages of love.Stage 2 on Dragobete day, 24.02.2013, we purchased the names of all recipients as google adwords, and published the love message for all to see.