Mori Building (academyhills) Digital TOKYO CITY SYMPHONY by Hakuhodo Tokyo

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Industry Business equipment & services, Corporate Image
Media Digital, Interactive & Mobile
Market Japan
Agency Hakuhodo Tokyo
Creative Director Kampei Baba
Designer Taiga Matsuguma, Sadanori Maeda
Producer Takahiko Kajima
Released May 2013


Cannes Lions 2013
Cyber Lions Websites & Microsites; Corporate Information Silver

Credits & Description

Type of entry: Websites & Microsites
Category: Corporate Information
Product/Service: ROPPONGIHILLS
Exective Creative Director/Intaractive Director: Tsubasa Oyagi (Six /Hakuhodo)
Creative Director: Kampei Baba (Bascule)
Web Director/Interaction Designer: Takayuki Watanabe (Bascule)
Designer: Sadanori Maeda (Bascule)
Movie Director/Animation: Takcom (P.I.C.S. Management)
Music Composer: Koshi Miura (Commmons/Avex Entertainment.)
Exective Producer: Hironori Terai (P.I.C.S.)
Producer: Takahiko Kajima (P.I.C.S.)
Cinematographer: Miki Ogawa (Triforce)
Animation: Kazumasa Kimura ()
Animation: Takeru Shima ()
Animation: Nobutaka Kitahara ()
Animation: Makoto Kubota ()
Animation: Tomonori Suzuki ()
Projection System: Toshiyuki Hashimoto (Aircord)
Projection System: Seiya Nakano (Aircord)
Projection System: Tomoya Kishimoto (Aircord)
Exective Creative Director: Kazufumi Nagai (Hakuhodo Design)
Designer: Taiga Matsuguma (Hakuhodo Design)
English Copywriter: Ai Suzuki (Hakuhodo)
Brief Explanation
In celebration of the tenth anniversary of Roppongi Hills, a renowned landmark of Tokyo created by an urban developer, Mori Building, we created an "interactive city" using 3D projection mapping on a 1:1000 scale model of Tokyo.
Participants could play music in sync with visual motifs such as "Future," "Rock," and "Traditional Tokyo" that would be projected onto the city, by pressing the keys on the computer keyboard. Participants were offered the experience of actually getting their hands on creating the city as numerous symphony scores submitted by the participants were put together to create the Tokyo City Symphony.